Van Westendorp Analysis

Van Westendorp's Price Sensitivity Meter - Wikipedia
The Price Sensitivity Meter (PSM) is a market technique for determining consumer price preferences. It was introduced in 1976 by Dutch economist Peter van Westendorp.The technique has been used by a wide variety of researchers in the market research industry. The PSM approach has been a staple technique for addressing pricing issues for the past 20 years. ... Return Doc

How To Plot Van Westerndorp Price Sensitivity Meter In Excel?
How to plot Van Westerndorp Price Sensitivity Meter in Excel? I have raw data in excel for the Van Westerndorp model and want to plot it in Excel. How can I do this? ... Fetch Full Source

Van Westendorp - Price Sensitivity Question Type ...
The van Westendorp Price Sensitivity Analysis (PSA) is a technique for gauging consumers’ price expectations for a finished product, often an existing product in an established category. It enables the marketer to see a range of prices that might be appropriate, and to see the fall off in consumer interest that occurs as price rises. ... Document Retrieval

Életrajza. Riin Tamm Tartuban született, de a Põlva melletti Peri faluban nőtt fel. Mindkét szülője orvos. 1997–2000 között a tartui Miina Harma líceumba járt. 2001 és 2005 között a Tartui Egyetemen tanulmányozta a molekuláris diagnózist, 2005-től pedig mesterképzésben vett részt, amit 2007-ben sikerrel teljesített. ... Read Article